Time To Win Time

Why Parkinson’s Law Matters (And How This UGLY App Helps You Win Time)

Time To Win Time

Ever notice how your university assignments could magically take 10 minutes the day before the deadline… but also 3 hours a few weeks before?

You can blame it all on Parkinson (nothing to do with Parkinson’s Disease by the way):

Parkinson’s Law = “Work will expand to fill the time allotted for its completion.”

Translation?
If you give yourself a week to write an article on Substack… It’ll take a week.
If you give yourself 20 minutes… It gets done in 20.

By the way, we are not comparing their quality.
We focus here only on the completion time.
Slower doesn’t always mean better… I am sure you know that too.

Most don’t lack time. Most waste it.
We stretch. Overthink. Distract. Delay.
And if you think this is a new thing, think again.
Because, 2,000 years before smartphones, dopamine addiction, and 7 out of 10 kids —at least according to their moms— having dyselxia (see what I did here??):

It is not that we have a short time to live, but that we waste a lot of it.
Life is long enough, and a sufficiently generous amount has been given to us.
—Seneca

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That’s where Time To Win Time comes in.

It’s not a planner.
It’s not a to-do list.
It’s the ugliest timer you’ve ever seen (at least until I make a new one).

But don’t stay for the aesthetics. Use it for the results.
Pick a task. Think the needed completion time. Hit start.
Race the clock. Beat my timer.

Because when you give your mind a challenge, it gets sharper FAST.
You feel the time.
You move with purpose.
You finish things faster, not sloppier—assuming you decided a challenging yet reasonable completion time.

And the best of all?

You are in control. You are in the zone.
Not like a zombie scrolling. Not like a dude with 12 tabs opened (although as a past copywriter I feel your pain more than you imagine).

YOU. ARE. DOING. THE. THING.

“The law of nature is: Do the thing, and you shall have the power.”
—Ralph Waldo Emerson

One more thing. amigo

Time pressure is not your enemy. Especially when YOU set it.

Will you set false expectations on your estimations?
Sure.

Will this system help you audit the real time of getting things done?
You bet.

Will this thing make you better?
Prove me wrong.

Use it like all challenges, an opportunity for training and learning.
Which is a lesson on its own, but I digress.

Press START.
Beat the clock.
Win your battles.

Win (more) time.